By Phillip Poupore —
Arguably one of the most iconic anti-littering television campaigns began in the early ’70s, a spot that focused on a Native American who was so overwhelmed by the amount of litter around him that a single tear ran from his eye.
That premise was recreated in 2014 by the Pennsylvania Resources Council in the form of a “Crying Steeler Fan” PSA that aired on a major Pittsburgh television station.
This 90-second anti-littering PSA centered on actor Kevin Brown who portrayed a Steeler fan heading to a game. The fan started his journey atop Mount Washington, and along the way he passed various Pittsburgh landmarks rife with litter.
The fan’s journey eventually culminated in a motorcyclist throwing garbage at the fan’s feet. Once again the character was so upset by the actions of those around him that he shed a tear.
The idea for this PSA came from PRC regional director Justin Stockdale.
The goal of this project was to take the message from Keep America Beautiful’s “Crying Indian” campaign and find a way to localize it to Pittsburgh.
The PSA aired on KDKA-TV and it can be viewed below. The video received over 1,000 views on Youtube.
This PSA was so successful for the PRC that it spawned a second phase of the “Crying Steeler Fan” campaign. Local filmmakers were encouraged this year to create Pittsburgh-centric anti-littering videos. The entry period for the contest is officially over, but by the end of the year two winning videos will be aired on KDKA-TV.
Video courtesy of the Pennsylvania Resources Council.